Start with the photograph.
Grid, Survey and Loupe make browsing, comparing and inspecting feel like one continuous workflow. The interface keeps controls quiet and gives the photograph the space.
Product · Brand · Website / 2026
Proof
A quieter home for photographs.
A local-first photo app shaped by two decades behind a camera. From the product and visual identity to the website and public beta.
- Our role
- Founder, product designer & AI-assisted builder
- Credit
- Independent founder project
- Status
- Mac public beta
The brief
What Proof needed
After years of working as a photographer, Erik wanted a calmer way to get from a folder of photographs to the frames worth keeping. The starting point was Fujifilm: respect the colour chosen in camera, make comparison quick, and keep the photographer in control of their files.
How we approached it
Keep the library local.
The catalog and previews live on the Mac. Adjustments are non-destructive, and export creates a new rendered file. File-changing actions are explicit.
Build the whole experience.
We developed the product using AI tools, owning the decisions, interface, checking and release work. The same visual language carries through the identity, product website, documentation and download experience.
- Mac culling and image-review workflow
- Non-destructive Develop workspace in beta
- Fujifilm film-simulation and recipe workflows
- Visual identity, product website and documentation
- Signed and notarized universal Mac beta
Project status & imagery
The Mac app is available in public beta. Develop tools continue to be refined; the iPad app is in development. Screens show the Mac workflow.