Free tool / Booking platform picker

Which booking platform
suits your business?

Five quick questions, and we’ll suggest the booking platforms worth comparing for how you actually work. Independent: we don’t take commissions from any of them.

Find my platform

Your business

Five questions
What kind of business is it?
Who takes the bookings?
How should new customers book?
How do you want to be paid?
What matters more right now?

Our suggestion

Calendly

Straightforward appointment scheduling with a free tier and video links. Why: customers book straight away, takes payment on the day.

Also worth comparing

  • Square Appointments Simple, inexpensive and handles card payments. A free plan suits individuals with fixed services.
  • Cal.com Open-source scheduling with a free plan. Good for a solo operator starting out.

Prices and features change often, so compare current plans before you choose. A platform that’s set up well matters more than which one you pick.

What decides the right platform

Before features
  • 01Instant or approvedWhether new customers can book straight away, or you need to approve them first.
  • 02How you’re paidOn the day, deposits, packs and memberships, or invoices after the job.
  • 03Who needs accessA solo operator needs a different tool from a team with rosters.
  • 04What data you holdHealth and treatment notes need a platform built for them.
  • 05What it really costsSubscriptions plus payment fees, SMS reminders and marketplace commissions.
  • 06Whether you can leaveHow easily you can export clients and history later.

The full guide covers each question and the common choices by industry.

Choosing a booking platform